NBC VIP Sponsor Client Ticketing Program at the 2002 Olympic Winter Games in Salt Lake City

The NBC Olympic Ticket Office began on-site operations six weeks prior to the Salt Lake Winter Games when we established vault procedures and secured the $7.5 million, 40,000 hard ticket inventory.

Computer accounts were set up for every program attendee; tickets were assigned to each invitee's account, and then delivered by our highly-experienced staff from the VIP Will-Call and Ticket Services desk.

VIP "gold medal treatment" was given by satisfying every guest's preference - including last-minute ticket exchanges, and co-promotional programs were developed with local / regional organizations resulting in the resale of $750,000 in 'unused' ticket inventory!

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